When the digital onslaught began in early 2020, few of us could have imagined we would spend the next year and a half stuck to our screens trying to read emotional cues from human beings reduced to small squares. For an industry where most relationships were built and...
When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify their real-world events with a virtual component to boost attendance...
The Great Reopening of travel is also increasingly looking like The Great Reckoning. Everyone agrees we can’t go back to our old ways, but those old ways certainly were profitable and convenient. The dilemma is more precarious than ever and yet the possible solutions...
“Kids, you tried your best, and you failed miserably. The lesson is: Never try.” So advises Homer Simpson, the fictional personification of abject failure and, ironically, a success story of global proportions. Why has a fictional character that epitomises mediocrity...
Recent Comments