When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify their real-world events with a virtual component to boost attendance...
While most of us are trying to anticipate the world of 2021 – a tough enough challenge as it is – there’s a longer view to be considered if associations are not only to survive but thrive by 2030. Much of this future success will be shaped by decisions and plans set...
Thomas Edison, often touted as ‘America’s Greatest Inventor’, failed often and fast. More than 500 patent applications submitted by Edison during his career were either declined or abandoned. After more than 9,000 failed attempts to perfect a novel storage battery...
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